Porsche Panamera V6... and the point is?

Now, can someone please explain to me why on earth Porsche is introducing two new models, the Panamera and Panamera 4 (AWD), with a new 3.6 V6 petrol engine (300 hp)??? Is it for people that cannot afford the V8? Or perhaps for those trying to be more socially responsible? Ahh, now I got it. It's for those considering buying a Panamera as a company car...

The new Panamera versions will be launched at the Beijing Motor Show. 

Source: Autoblog