Although Apple's iPad is not available yet, it seems that it's going to play an important role in publishing. A proof of that is the fact that adeyaka (????) � the multi-prizewinning customer magazine of Infiniti � will be available worldwide in a version developed specially for the iPad.
According to the press release, the Web version of the magazine (www.adeyaka.com) already set new yardsticks upon its publication in 2008, winning the gold prize in the �Best of Corporate Publishing Award� in 2009: the most important European distinction for corporate communication. In terms of content and design, the iPad version of adeyaka will orient itself towards the print edition of the magazine, but also offer the reader new and interesting opportunities of experiencing brand content, thus increasing the communications performance of the brand. adeyaka for iPad will be available from the Apple iTunes Store from May, 2010.
Andreas Sigl, General Manager Global Brand Innovation at Infiniti, was quick to realise that as a global premium brand, Infiniti would need to reach its very technically-aware target groups with an iPad version. �We were particularly convinced of being able to present the fascination of our brand in a completely new combination of editorial depth and media experience. Central sales of our iPad customer magazine via the Apple iTunes Store thus offer us for the first time the ability of reaching worldwide potential and existing customers with a single media.�
Says Berthold D�rrich, Managing Director of k�ckritzd�rrich, �By publishing the iPad version, we now � for the first time � have the opportunity of combining the benefits of the print magazine with the depth of state-of-the-art rich content, without the user having to change from the print version to the online version in the Internet, as was earlier the case. In this way, the Infiniti brand experience can be communicated with an intensity that was not possible before. Given the possibility of sharing these brand experiences with friends directly from the iPad on social networks such as Facebook, XING, LinkedIn or Twitter, the customer magazine becomes a very high �snowball factor� brand communications medium for our Client.�
�The iPad version of adeyaka will leverage many iPad functionalities to offer a completely unique reading experience, while maintaining the �look and feel� that already made adeyaka one of the most highly-acclaimed customer magazines,� says Lutz Suendermann who as Creative Director is responsible for the project.
According to the press release, the Web version of the magazine (www.adeyaka.com) already set new yardsticks upon its publication in 2008, winning the gold prize in the �Best of Corporate Publishing Award� in 2009: the most important European distinction for corporate communication. In terms of content and design, the iPad version of adeyaka will orient itself towards the print edition of the magazine, but also offer the reader new and interesting opportunities of experiencing brand content, thus increasing the communications performance of the brand. adeyaka for iPad will be available from the Apple iTunes Store from May, 2010.
Andreas Sigl, General Manager Global Brand Innovation at Infiniti, was quick to realise that as a global premium brand, Infiniti would need to reach its very technically-aware target groups with an iPad version. �We were particularly convinced of being able to present the fascination of our brand in a completely new combination of editorial depth and media experience. Central sales of our iPad customer magazine via the Apple iTunes Store thus offer us for the first time the ability of reaching worldwide potential and existing customers with a single media.�
Says Berthold D�rrich, Managing Director of k�ckritzd�rrich, �By publishing the iPad version, we now � for the first time � have the opportunity of combining the benefits of the print magazine with the depth of state-of-the-art rich content, without the user having to change from the print version to the online version in the Internet, as was earlier the case. In this way, the Infiniti brand experience can be communicated with an intensity that was not possible before. Given the possibility of sharing these brand experiences with friends directly from the iPad on social networks such as Facebook, XING, LinkedIn or Twitter, the customer magazine becomes a very high �snowball factor� brand communications medium for our Client.�
�The iPad version of adeyaka will leverage many iPad functionalities to offer a completely unique reading experience, while maintaining the �look and feel� that already made adeyaka one of the most highly-acclaimed customer magazines,� says Lutz Suendermann who as Creative Director is responsible for the project.
Source: Infiniti Europe
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